Dettol Complete Clean - Giving your surfaces a complete clean every time - Ong Gavin

Link to advertisement

Main claim:
-Giving your surfaces a complete clean every time.

3 Supporting Claims:
-Cuts grease and soap scum
-Cleans and disinfects
-Kills 99.9% of bacteria.

Mercurial Vapor IX-Engineered for Explosive Speed-Luke

Nike Mercurial Vapor IX Youtube Link

Main Claim: "Engineered for Explosive Speed"

Supporting Claims
-It has "A new composite chassis and textured body"
-It was "Contoured for ultimate traction"
-"And control in all conditions"

Ribena Blueberry 1L Premium Singapore - 2 Superfruits in one, berry, berry powerful - Lim Jia Yi

http://www.youtube.com/watch?v=w75rLUzPjuk




Supporting claims
- 100% Vitamin C makes it right.
- 2 super fruits, 2 super friends
- Super Blackcurrant and Mighty Blueberry.

SK2 Facial Treatment Essence TVC- Facial Treatment Essence improves all 5 dimensions* of skin to crystal clear- Clemens Chua

*The five dimensions are Refined Texture, Firmness, Wrinkle Resilience, Spots control, Radience.

Link: SK2 Facial Treatment Essence TVC

The 3 Supporting Claims are:

1) I never though great skin could be mine, until i tried Sk2's Facial Treatment Essence.
2) I really feel my skin improving every day.
3) In just 14 days, my skin has never been better.

Kate Bosworth's First SKll Commercial- Everything you need is in this bottle - Marcus

Link to video: http://www.youtube.com/watch?v=yHXRNgraexs

Supporting evidence:
1. Makes your skin radiant
2. Makes your skin Firm
3. Makes your skin smooth

Marcus Chan (10)

Dengue---Stop Dengue.Act Now.---Netraa

Dengue Advertisement
http://www.youtube.com/watch?v=Sr6x76ME6QA

Main Claim-- Stop Dengue. Act Now.
Supporting Claims
1. Dengue has no favourites.
2. Get rid of stagnant water.
3. It is a threat to anyone.

Dove Shampoo - New Dove therapy system protects your hair where its needed most - Jason

http://www.youtube.com/watch?v=IvN7Ygz7kP8


3 supporting Details:

Its new formulated system protects the hair
The proof is beautifully smooth hair
Expert care for damaged hair